Two reasons; traffic, and SEO.
Traffic. When you create a listing on a directory, it increases your exposure to people looking for what it is you sell or do, because people who won’t find you in any other way might find you through that directory. More traffic to your website, or calling your phone number, or emailing you, means more leads, more sales, more customers, more clients, or what have you. Simple enough, right?
SEO. What is SEO? We answer that somewhere else. Once you know what SEO is and know a little bit about it, you’ll understand that the more links you have pointing to your website, the better your website is going to rank in search engines like Google. The logic is simple–the more websites that link to your website, the more important it must be. Google also uses data from the websites that link to your website to determine what it is your website is all about. This is actually a highly simplified view of the power of links that point to your website, but it’ll do for now, especially if you’re new to SEO. There are also links that can hurt your website, but we won’t go into that here because of course at DeclareMedia we’re striving to make sure the links you get from our directories only have positive effects.
How does DeclareMedia fit in? You get both traffic and SEO benefits from our directories. You get traffic from being listed on one or more of our directories, and you get even more traffic if you buy one of our featured listings. And since every listing, free or paid, includes a link to your website, you get some SEO benefit as well. And because our websites generally focus on local markets, and are highly targeted towards certain types of businesses, it’s a more valuable link than one on a general directory. But even if you don’t get what SEO is all about, getting a listing is worth it just for the traffic alone.