If you follow SEO news, or even if you don’t, you may have seen recent news articles about Google clamping down on content farms, Google revamping to catch cheaters, and that the changes Google has made are having wide-reaching effects. You may even have noticed that one of the companies named in the articles is Demand Media, which I can state authoritatively has no relation to DeclareMedia.
But if you have a listing on one of DeclareMedia’s directories, and especially if you have a paid featured listing, you may be wondering how these changes at Google have or will affect the value of your investment.
To answer the first question, there appears thus far to be no effect, or if there has been any effect, it has been a slightly positive one. Here is a summary of the rankings for our directories, as of this post:
Directories with #1 Rankings
30 days ago: 48
Directories with Top 10 Rankings
30 days ago: 415
Directories with Top 100 Rankings
30 days ago: 1547
As you can see, our rankings have improved compared to 30 days ago. If we had been caught in the net of Google’s wrath, these rankings should have gone down.
This isn’t to say we might not get caught in Google’s in the future, but I think it’s unlikely. In Google’s official statement on the changes, Matt Cutts et al state “Our goal is simple: to give people the most relevant answers to their queries as quickly as possible.” This is DeclareMedia’s objective as well. If someone performs a search for “utah web design firms” then we have a directory that helps them find what they’re looking for quickly and effectively. What we provide is better than Google’s own search results, and therefore it is in Google’s interest to rank utahwebdesignfirms.com high in the results for that keyword search.
A bit below the blog post says “This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.”
Are DeclareMedia’s directories a low-value add? Well, if they don’t have any listings they may be, but that’s a temporary issue. Do we copy content from other websites? No, or if we do at all, it’s not the blatant copying and pasting of masses of content this post is referring to. We do have plans to add (or rather, allow you to add) yet more original content, research, thoughtful analysis, etc. to further increase the value of these directories.
In short, we are enthused by the changes Google has made, because we see it as an opportunity for our directories to improve in their rankings.